SMBapps

Sample Projects - Technical / Strategy

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Sample Technical Projects

Company:
Start-up sales force automation ISV
Project:
Take over (from a larger consultancy) the production of a prototype of a new application.
Result:
A more innovative prototype was delivered at a 60% lower cost.

Company:
Start-up medical software ISV
Project:
Architect and implement a GUI screen engine
Result:
Faster, cheaper screen building.  The result was so powerful and flexible that 5 years later it continued to be central to the company's products.

Company:
Small dental software ISV
Project:
Extend an existing application for use via stylus and voice, permitting new modes of usage by customers.
Result:
Vendor improved the ROI for its customers by reducing each customer's labor costs dramatically.   As a result the ISV could increase its price while growing unit sales.

Sample Strategy Projects

Company:
Venture-funded software company
Project:
Advise vendor on development process and tools
Result:
At our advice, client abandoned their existing development approach.  As a result of converting their products to Java, they rapidly became the market leader.

Company:
Major ISV focused on SMBs
Project:
Develop business strategy for innovative approach to working with partners
Result:
Proposal to CEO for funding of new business was produced based on feedback from dozens of partners

Company:
Mobile computing hardware vendor
Project:
Write competitive analysis for strategic plan for their software development products
Result:
Identified ways to entice 3rd party developers, particularly vertical market ISVs.  Vendor successfully spun off software products as a separate company.

Company:
Venture-funded ASP focused on SMBs
Project:
Organize and lead the introduction of a Web-hosted service aimed at do-it-yourself SMB's.
Result:
Company continues to be a top player in its market 5 years later, growing quarter-to-quarter revenue by 40%. The singular focus of SMB was applied across the board -- product design, pricing, marketing channels -- resulting in an excellent product fit to the market.

"SMBapps is a firm that I can rely on to get the job done right.  Consistently excellent in understanding our needs and executing skillfully." -  President, start-up ISV

"Randy Parker is one of the sharpest minds in the SMB space.  He helped us to develop successful business strategies in this unique and challenging market." -  Founder, DatSat Inc.

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